Theodore A. Spitzer
President

Theodore Spitzer is a nationally recognized expert on alternative local food systems. Over the past 18 years, he has helped communities throughout the country to develop, revitalize, and improve their public markets and the neighborhoods around them. Mr. Spitzer has recently directed consulting efforts in Baltimore, Toledo, Philadelphia, Milwaukee, and Springfield, Massachusetts. He led the team that assessed the feasibility of creating a new wholesale farmers' market in New York City, which included ground breaking research in demand for locally grown foods and potential supply from New York State farmers. He is currently leading a team that is evaluating the SchoolFood Plus Initiative, a broad-based effort to improve meals served in the New York City public schools.

As Project Director for the award-winning Portland Public Market in downtown Portland, Maine, Mr. Spitzer oversaw all aspects of the creation of a new, year-round indoor market with 25 fresh food businesses in the downtown core, including the project's initial concept development and feasibility analysis. He then directed the Market's operation from its opening in October 1998 through October 2001. Under his leadership the Portland Public Market received the Rudy Bruner Award for Urban Excellence, the HUD/AIA Community Building by Design Award, and awards from the American Planning Association, International Downtown Association, and the American Institute of Architects.

Mr. Spitzer's academic training includes urban and regional planning, local economic development, statistics and econometrics, and public affairs from Columbia and Princeton Universities.

With Hilary Baum, Ted Spitzer co-authored Public Markets and Community Revitalization (Urban Land Institute/Project for Public Spaces, 1995), which has been called the definitive guide to the field. The book provides an in-depth look at public markets throughout the United States, discusses their benefits and the challenges to developing markets, and presents a comprehensive approach to public market planning and development.

Mr. Spitzer is the founder and past president of Farm to Market, Inc., a nonprofit corporation that operates businesses within the Portland Public Market in order to ensure Maine farmers and food producers ongoing access to the Market's customers. Experience gained in establishing and developing Farm to Market, Inc. provides a further foundation of specialized knowledge to inform Market Ventures' consulting practice. With his wife, Mr. Spitzer is the owner/operator of Maine's Pantry, a very successful store located within the Portland Public Market that features specialty foods produced in Maine. In

1991, Mr. Spitzer was a founding principal of Public Market Partners, a tax-exempt, nonprofit organization that works in partnership with communities to plan, develop, and manage public markets and related projects. He has helped create new markets and has provided planning assistance to existing markets throughout North America, including the Maxwell Street Market in Chicago, the Dallas Farmers' Market; and the Reading Terminal Market in Philadelphia. Mr. Spitzer authored the initial redevelopment plan for the North Market in Columbus, which has been successfully relocated and expanded. He helped develop and manage the Bronx Sunday Market and the East Harlem Community Market, seasonal, open-air markets located in low income communities in New York City.

Prior to co-founding Public Market Partners in 1991, Mr. Spitzer was Associate Director of the Public Market Collaborative, where he co-directed a $350,000 HUD-funded public market technical assistance program and provided assistance to seven cities. He led a consulting team in a major management and design study of the French Market in New Orleans and was the program director and organizer for the first International Public Market Conference. In 1989, he co-founded and chaired the New York Food and Agriculture Network, which lobbied city and state government on food and farming issues relevant to consumers in NYC. In 1984, Ted Spitzer joined Project for Public Spaces, Inc., an organization dedicated to developing strategies for spurring downtown rebirth through the improvement of public spaces.

In 1986-87, Mr. Spitzer conducted extensive research into comprehensive downtown management organizations, which was published by the American Planning Association. Amongst his consulting projects, he worked on projects in Opa Locka, Florida; Hoboken, New Jersey; Pittsfield, Massachusetts; Washington, D.C.; and Brooklyn, New York.

Education

Woodrow Wilson School of Public and International Affairs, Princeton University, Master's Degree in Public Affairs and Urban and Regional Planning, 1995.

Columbia College, Columbia University, B.A. in Urban Studies, 1987.

Publications and Presentations

"Alternative Local Food Systems," American Planning Association National Conference, March, 2005.

"Public Markets as an Economic Development Strategy," News & Views, Economic Development Division, American Planning Association, January, 1999.

Public Markets and Community Revitalization, Urban Land Institute/Project for Public Spaces, Washington, DC, 1995. Produced under a grant from the Surdna Foundation.

"New Orleans' Evolving Public Market," Urban Land, Urban Land Institute, February, 1991.

"Maximizing the Benefits of Farmers' Markets," Center City Report, International Downtown Association, January, 1991.

"Successful Downtown Management. Part One: Leadership and Cooperation," and "Successful Downtown Management. Part Two: Changing Roles of Downtown Organizations," PAS Memos, American Planning Association, April and May, 1987.

Market Portraits: the Magic of Downtown Farmers' Markets (videotape), Project for Public Spaces, 1989. Produced under a grant from the National Endowment for the Arts. Civic and

Professional Affiliations

Board of Directors, Greater Portland Regional Chamber of Commerce

Trustee, Portland Public Library

Board of Advisors, Open-Air Market Net

Treasurer, Levey Day School

Elizabeth Simonds Finegan
Vice President

Since 1996, Ms. Finegan has been a member of the Market Ventures, Inc. team providing unique expert analysis on marketing strategies for public markets including overall and individual merchant programs.

Ms. Finegan served as Marketing Director for the Portland Public Market from December, 1996 - October, 2001. She had responsibility for planning and implementing the Market's annual advertising and public relations program. She developed and managed an extensive press list, produced weekly advertising copy, negotiated advertising contracts for print, radio, and TV, and was a media spokesperson handling ongoing press inquiries. Ms. Finegan also developed and managed the Market's web site. Additionally, she represented the Market at trade shows, developed marketing materials for special events, and worked closely with downtown organizations on joint marketing opportunities. Ms. Finegan was part of the Market's recruitment team handling leasing inquiries. She managed application materials for tenant recruitment and the computer database. Ms. Finegan also developed the Market's education program, making frequent presentations to school groups and developing educational curricula.

Prior to joining Market Ventures, Elizabeth Finegan served as Director of Marketing for Williams Jackson Ewing, a specialty retail development firm based in Baltimore, MD. that has developed several public markets on the East Coast. She planned and implemented local, state, and national advertising and public relations campaigns. As a member of the development team, Ms. Finegan was also instrumental in the development of the company's on-site marketing teams for projects in Cambridge, Massachusetts and Ardmore, Pennsylvania.

At Suburban Square in Ardmore, Pennsylvania, Ms. Finegan was the on-site director of marketing for the pre-construction and opening, and continued advertising and public relations of the Ardmore Farmers' Market, an 11,000-square-foot public market in a specialty retail development. At the Belvedere Square Farmers' Market in Baltimore, Maryland, Ms. Finegan was responsible for leasing development, merchant advertising, and the Market's overall advertising and public relations program. At Charles Square in Cambridge, Massachusetts, Ms. Finegan was responsible for the grand opening of the retail portion of the project, which included 45,000-square-feet of specialty retail, along with the Charles Hotel, a condominium compound, and two leading restaurants. She worked in conjunction with the owner's marketing team and established a Boston-based advertising team to plan and administer the local campaign.

Ms. Finegan has also worked as a residential real estate agent in the Washington, D.C. area.

Education
Boston University, B.A. in Art History, 1980

Hugh A. Boyd, FAIA
Senior Associate

Hugh Boyd, FAIA, is principal of Hugh A. Boyd, Architects, a specialty architecture firm based in Montclair, New Jersey, that he founded in 1987. Mr. Boyd has extensive experience in retail and commercial space design, merchandising, and graphic concepts, with particular expertise in the programming and design of public markets. Recently the firm designed the very successful Market at Grand Central Terminal, New York, the redevelopment of Cincinnati's historic Findlay Market, and new public markets in Portland, Maine and Charleston, West Virginia. Mr. Boyd's expertise also extends to the study and design of roadside markets around the country, including the highly successful expansion and renovation of Atkins' Farmers Country Market, in Amherst, MA.

As a Senior Associate of Market Ventures, Inc., Mr. Boyd provides unique expertise in the design and development of public markets. Clients benefit from his ability to identify areas of potential profit, create merchandising concepts, and develop construction budgets based on projects recently implemented. He understands the particular needs of small, independent food retailers and creates design plans that maximize their chance of success, while fulfilling the sponsor's need for people-oriented, active public spaces. He has a thorough understanding of the day-to-day functioning of public markets and the need to create efficient operations.

Most recently, Mr. Boyd is the designer of the Milwaukee Public Market, opening in July, 2005 and contributed design concepts for the New York City Wholesale Farmers' Market study. Mr. Boyd is the design architect of the new Ardmore Farmers Market in Ardmore, Pennsylvania and the Grand Central Market in New York City. He was the principal architect for the Portland Public Market, which has won numerous awards in architecture and planning, including the first ever Community Building by Design Award from the American Institute of Architects and the U.S. Department of Housing and Urban Development. He has helped create public markets in historic spaces, including the recently opened Market at 30th Street Station in Philadelphia, where he provided design and coordination for a new 35,000 sq. ft. market within a National Register train station; the Capital Market in Charleston, West Virginia, inside an 1890's train shed; and the highly successful Ardmore, Pennsylvania Farmers' Market inside an historic theater. Mr. Boyd provided the architectural services for the Twelve Oaks Farmers' Market in Savannah, Georgia, a renovation of a 13,000 sq. ft. supermarket into a 20-tenant mixed-use market; and the Reston Market in Reston, Virginia, a new 25,000 sq. ft. fresh food market in a new town center.

In 2001, Mr. Boyd became a Fellow of the American Institute of Architects, the highest honor in the field, in large measure because of his expertise in public markets and his role in the renaissance of public markets in the United States.

Education
Notre Dame, Bachelor of Architecture, Magna Cum Laude
Nellie W. Kervich Gold Medal of Architecture, Graham Foundation

Affiliations
Fellow of the American Institute of Architects
Registered architect in ten states
Registered with the National Council of Architectural Registration Boards Board of Trustees, AIA New Jersey/NJ Society of Architects

Karen Karp
Senior Associate

Senior Associate Karen Karp is principal of Karp Resources, a business planning consultancy to the food industry based in Southold, NY. Established in 1990, Karp Resources works internationally with businesses, not-for-profits and government to develop and implement new food concepts.

From creative identification of new ideas thorough concept development and implementation, Karp Resources is a hands-on, accountable partner with its clients through each vital stage of new project or business development. Their distinctive approach to food consulting incorporates values and business practices from multiple sectors and diverse cultures.

The firm is comprised of Ms. Karp, support staff, and a team of associates with expertise in complementary aspects of the food business including operations, product development, specialty food retail, marketing, finance, cooking and teaching.

Marcy W. Rogovin
Senior Associate

As Senior Associate to Market Ventures, Inc., Marcy Rogovin provides professional consulting support and analysis. Her unique expertise in the field of public markets includes over six years as General Manager of Philadelphia's Reading Terminal Market from 1995-2001. During her tenure at this 75,000 square foot historic market, Ms. Rogovin managed and directed the leasing and lease administration, merchant relations, finance operations, marketing, promotions and public relations. Additionally, she developed fiscal programs for property management and long-term maintenance as well as designing and implementing an exterior façade improvement program.

From 1987 - 1993, Ms. Rogovin served as Vice President to a regional real estate firm in Philadelphia where she was recruited to plan and implement marketing and business development strategies, including identifying and retaining new tenants, developing marketing support materials and planning promotional events at Albert M Greenfield & Co., Inc. Her work also included the development of a new strategic business plan including analysis of historic market trends, projections, summary reports and presentations.

Ms. Rogovin served as Assistant Dean for Graduate Legal Studies and Assistant Dean of Students at Temple University from 1980 to 1987. She also served as a Staff Attorney for the Defender Association of Philadelphia earlier in her career.

Education
Rutgers University School of Law, Juris Doctor, 1973 Temple University, B.A. Sociology, Cum Laude, 1968 Admissions
Admitted to the Bar in the Commonwealth of Pennsylvania, 1974